Important to be mission driven all the time
Best to always target a market that is small , but rapidly growing
- Reason why ?
  - The people in these markets are desperate for a good product
  - They are more forgiving towards a product that is not perfect , but is constantly evolving
- So what would our best choice of market be ?
  - Small but rapid markets : PKM , digital gardening , productivity , graph based database, note taking
  - LArge but slow growing : Academia
Answer these questions :
1. Why start now ?
2. Why not start after a few years ?
- If you can answer them , then just go for it/
Always better to build something that a small number of users will LOVE , rather than a product that a large number of users will just like . It’s always easy to go from a small loving group to a larger group , rather than from a large liking group to large loving group who will pay for the product .
1. Take home message from this : shape codex and sell it to the small user group that will definitely love .
2. This is why Roam won , it was buit for a very small group of users who loved it and then marketed it by themselves